About us
A Cumbrian agency, working for Cumbrian businesses
Based on 12 Lowther Street in Carlisle and working across the county since 2016. We do SEO, websites and AI visibility — nothing else.
Why we started
We kept meeting Cumbrian business owners who'd paid a national agency for twelve months and received a thin town page, a monthly PDF nobody read, and no extra phone calls.
The problem wasn't effort. It was distance. An agency three hundred miles away doesn't know that Barrow's economy runs on a submarine programme, that Appleby's search demand triples for a fortnight in June, or that thousands of Eden Valley homes heat with oil rather than gas. That knowledge is the difference between a page that ranks and a page that reads like filler.
How we work
Small team, direct access, fixed scopes. You'll speak to the person doing the work. Reports arrive monthly, take five minutes to read, and lead with the numbers that matter: calls, forms and rankings for the terms you asked for.
We also say no. If paid ads would serve you better this quarter, or if your site needs fixing before any content is worth writing, we'll tell you that first.
2016
Working with Cumbrian businesses since
120+
Local campaigns delivered across the county
4.9/5
Average client review rating
0
Long lock-in contracts
The team
Who you'll be working with
A small Cumbrian team of three. You deal with the people doing the work — no account managers, no offshore hand-offs.
Rob Fairbairn
Founder & SEO Lead
Grew up in Wigton, fifteen years in search — six of them agency-side in Manchester before coming home. Runs strategy and local SEO for every account, and still writes the audits himself.
Local SEO, AI visibility, strategy
Hannah Wilkinson
Technical SEO & Web Development
Kendal-based developer who moved into technical SEO after too many site rebuilds quietly wrecked rankings. Handles Core Web Vitals, schema, migrations and everything that breaks at 2am.
Core Web Vitals, schema, migrations
Callum Braithwaite
Content & Digital PR
Former Cumberland news reporter, so he knows which local editors answer emails. Writes the town, service and industry pages and earns the Cumbrian coverage that makes them rank.
Content, local links, digital PR
Reviews
What Cumbrian businesses say
"We went from page three to the top of the map pack for roof repairs in Carlisle in about four months. The phone genuinely hasn't stopped since the first autumn storms."
Dan Hetherington
Hetherington Roofing, Carlisle
"Direct bookings are up 38% year on year and our Sykes commission bill is down accordingly. The local walking guides they wrote bring in bookings all by themselves."
Rachel Simpson
Fellside Cottages, Keswick
"They built us pages on farm accounting and holiday-let tax. Those two pages alone have brought in eleven new clients, all exactly the type of work we wanted."
Mark Aitken
Aitken & Co Accountants, Kendal
"Honest, plain-English reporting and no lock-in contract. Implant enquiries have roughly tripled and we finally have a proper answer for NHS list queries."
Dr Priya Nair
Eden Dental Practice, Penrith
Come and have a proper conversation
Coffee in Carlisle, a call, or a video meeting — whichever suits. We'll look at your site together and tell you what we'd do first.
- Cumbria-based team
- Transparent monthly reporting
- No long lock-in contracts
- AI search visibility included
Tell us about your business
No obligation, no jargon. We'll show you exactly where you rank today.