Service
Paid Advertising & PPC Management in Cumbria
Enquiries this week, not this quarter — Google, Meta and social ads managed to cost per lead.
Independently verified, locally accountable
Clutch VerifiedIdentity and client work independently verified
ThreeBest RatedFive-star rated for service and results
Trusted on TechBehemothsListed among vetted SEO providers
Cumbria Chamber of CommerceMember of the county's business network
Paid advertising is the fastest lever a Cumbrian business can pull — but only when someone is watching the account every week. We manage Google Ads, Meta Ads, Facebook Ads, Instagram Ads, YouTube Ads, LinkedIn Ads, TikTok Ads and Pinterest Ads for local businesses, with PPC campaign management built around one number: what an enquiry actually costs you. That means tight geo-targeting so a Carlisle roofer never pays for clicks in Glasgow, negative keyword lists that stop budget leaking into irrelevant searches, conversion tracking on every call, form and WhatsApp tap, and remarketing that brings back the visitors who weren't ready the first time. You see spend, clicks, cost per lead and lead quality in one plain-English monthly report — and you can turn it off any month you like.
What's included
- Google Ads — Search, Performance Max and local service campaigns
- Meta Ads — full-funnel campaigns across Facebook and Instagram
- Facebook Ads — lead forms, local awareness and offer campaigns
- Instagram Ads — visual campaigns that match how the Lakes sell
- YouTube Ads — skippable and bumper video for brand and remarketing
- LinkedIn Ads — B2B targeting by role, sector and company size
- TikTok Ads — short-form paid creative tested weekly
- Pinterest Ads — promoted pins for retail, interiors and gifting
- PPC Campaign Management — budgets, bids, negatives and weekly optimisation
- Remarketing — search, display and social audiences that bring visitors back
- Call, form and WhatsApp conversion tracking wired to every campaign
- Landing page recommendations that lift conversion before we lift spend
Where local ad budgets get burned
- Broad geo-targeting that pays for clicks from Manchester, Glasgow and beyond when you only work within thirty miles.
- No negative keywords, so a plumber pays for 'plumbing jobs' and 'plumbing courses' searches all month.
- Clicks sent to the homepage instead of a page that matches the search and asks for the enquiry.
- Accounts set up once and left — Google's defaults quietly expand your spend into low-intent placements.
Talk to us about paid advertising (ppc)
No obligation, no jargon. We'll show you exactly where you rank today.
Pricing
From £450 / month + ad spend
PPC campaign management starts at £450 a month per platform plus your ad spend. Most local campaigns run well on £400–£1,500 of monthly spend. No long contracts — you can pause any month.
Verified by
- Clutch Verified
- ThreeBest Rated
- Trusted on TechBehemoths
- Cumbria Chamber of Commerce
Our approach
How we deliver paid advertising (ppc)
Account and tracking audit
We review any existing campaigns, fix conversion tracking first, and identify what every lead currently costs you.
Build
Tightly structured campaigns: exact and phrase keywords, Cumbrian geo-targeting, negative lists, and ads written to your towns and services.
Optimise weekly
Bids, budgets, search terms and creative reviewed every week. Losers get cut, winners get budget, and you hear about the big moves.
Report and scale
Monthly cost-per-lead reporting in plain English. When a campaign proves itself, we scale it — and pair it with SEO so reliance on paid falls over time.
Realistic timeline
What this looks like in month 1, 3 and 6
No inflated promises — this is the pattern we actually see on Cumbrian campaigns.
- 1
Month 1
Tracking fixed, account rebuilt with tight geo-targeting and negatives, campaigns live. First cost-per-lead baseline established.
- 2
Month 3
Weekly optimisation compounding: wasted spend cut, winning keywords and creatives scaled, remarketing audiences live.
- 3
Month 6
Stable, predictable cost per enquiry, seasonal budgets planned, and SEO reducing how much you need to spend to fill the diary.
Before & after
Real before-and-after examples
Google Ads rebuild
Cost per lead
Before
£61 per lead, broad targeting, no negatives
After
£19 per lead after restructure and Cumbrian geo-targeting
Remarketing added
Enquiry rate from returning visitors
Before
Visitors who left were gone for good
After
Returning visitors converting at 3x the cold rate
Honest fit
Who this is — and isn't — right for
We'd rather tell you now than three months into a retainer that was never going to work.
A good fit if…
- You need enquiries this month while SEO builds
- You have a proven service with capacity to take more work
- You want clear cost-per-lead numbers you can hold someone to
Probably not for you if…
- Your margins are too thin to pay for clicks at all
- Your website can't convert — fix that before paying for traffic
- You want to set a campaign live and never review it
FAQs
Paid Advertising (PPC): your questions answered
How much should I budget for ads in Cumbria?
Most local service campaigns run well on £400–£1,500 a month of ad spend plus management. Rural Cumbrian clicks are far cheaper than city rates, which is one of the few advantages of advertising here.
Google Ads or Facebook Ads — which is better?
They do different jobs. Google captures people searching right now; Facebook and Instagram create demand and handle remarketing. Most local businesses start with Google and add Meta once tracking proves out.
Do I own the ad account?
Yes — always. Accounts are set up in your name with your billing. If we ever part ways, everything stays with you.
Should I run ads or SEO first?
If you need enquiries this month, ads. If you want the cheapest leads over two years, SEO. Most clients run both, with ad spend tapering as organic rankings take over.
Keep exploring
Related services in your area
Nearby towns we cover
Industries we work with
Ready to get started with paid advertising (ppc)?
We'll audit where you stand today and give you a fixed price with a clear scope. No retainers you can't leave, no reports you can't read.
- Cumbria-based team
- Transparent monthly reporting
- No long lock-in contracts
- AI search visibility included
Tell us about your business
No obligation, no jargon. We'll show you exactly where you rank today.