Service
Ecommerce SEO in Cumbria
Grow non-brand organic revenue from category and product pages that actually rank.
Independently verified, locally accountable
Clutch VerifiedIdentity and client work independently verified
ThreeBest RatedFive-star rated for service and results
Trusted on TechBehemothsListed among vetted SEO providers
Cumbria Chamber of CommerceMember of the county's business network
Cumbria exports far more online than people realise — outdoor kit, farm-shop produce, cured meats, gin, wool, gifts and gear all ship nationwide from small teams here. The pattern we see is the same: strong brand search, almost no non-brand traffic. That's a category problem. Product pages rarely rank for competitive terms; well-built category and buying-guide pages do. We restructure collections around how people actually search, write category copy that earns its place, fix the faceted-navigation and duplicate-variant issues that eat crawl budget on Shopify and WooCommerce, and get product schema returning prices, stock and reviews in search. Then we measure it in revenue, not sessions.
What's included
- Category and collection architecture mapped to real search demand
- Category page copy plus buying guides that support commercial terms
- Product title, description and variant optimisation at scale
- Product, Offer, AggregateRating and Review schema implementation
- Faceted navigation, duplicate variant and pagination control
- Site speed work on templates: images, apps and third-party scripts
- Internal linking from guides and blog content to money pages
- GA4 and Search Console revenue reporting by landing page
- Seasonal planning around Christmas, summer trade and gifting peaks
Common ecommerce blockers we untangle
- Shopify's default /collections/all/products/ duplication splitting authority across several URLs per product.
- Filter combinations generating thousands of crawlable URLs that push real pages out of the index.
- App bloat — five review, popup and upsell scripts adding two seconds to every page load.
- Category pages with 30 words of copy trying to beat retailers with full buying guides.
Talk to us about ecommerce seo
No obligation, no jargon. We'll show you exactly where you rank today.
Pricing
From £850 / month
Ecommerce SEO starts at £850 a month because it involves category architecture, feed and schema work as well as content. Standalone technical and category audits for Shopify or WooCommerce are £950.
Verified by
- Clutch Verified
- ThreeBest Rated
- Trusted on TechBehemoths
- Cumbria Chamber of Commerce
Our approach
How we deliver ecommerce seo
Demand map
We size search demand per category and find the gaps between what you sell and what people search for.
Restructure
Collections, URLs and internal links reorganised, with redirects for anything that moves.
Content and schema
Category copy, buying guides and rich-result markup rolled out template by template.
Scale and report
Monthly revenue reporting by landing page, plus a plan for the next tranche of categories.
Realistic timeline
What this looks like in month 1, 3 and 6
No inflated promises — this is the pattern we actually see on Cumbrian campaigns.
- 1
Month 1
Category and demand mapping, faceted-navigation and duplicate-variant audit, product schema review, and a restructure plan based on how people actually search.
- 2
Month 3
New and rewritten category pages live, buying guides published, crawl waste cut, rich results returning prices, stock and reviews.
- 3
Month 6
Non-brand organic revenue clearly up, category pages ranking for competitive terms, and reporting in revenue rather than sessions.
Before & after
Real before-and-after examples
Non-brand organic revenue
Share of organic revenue that isn't brand search
Before
11% — almost all traffic was brand
After
46% after category and guide work
Crawl efficiency
Crawlable filter URLs
Before
78,000 near-duplicate filter URLs
After
1,900 intentional, indexable URLs
Honest fit
Who this is — and isn't — right for
We'd rather tell you now than three months into a retainer that was never going to work.
A good fit if…
- You have strong brand search and almost no non-brand traffic
- You sell nationally from Cumbria and want to cut ad dependency
- You're on Shopify or WooCommerce and can ship structural changes
Probably not for you if…
- Your margins can't support a six-month growth horizon
- Your product range is too small to build categories around
- You need revenue this month — that's a paid-media job
FAQs
Ecommerce SEO: your questions answered
Which platforms do you work with?
Mostly Shopify and WooCommerce, plus BigCommerce and Magento. The strategy is the same; the implementation details differ.
Should I write blog posts or category pages first?
Categories, almost always. They sit closest to purchase and convert several times better than blog traffic.
How do you handle seasonal products?
Seasonal categories stay live year-round and get refreshed and re-linked ahead of the peak, so they hold their authority instead of restarting each year.
Can you help a local shop that also sells nationally?
Yes, and it's a common Cumbrian setup. We run local SEO for the shop and store-visit searches, and ecommerce SEO for the national product terms, from one plan.
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Ready to get started with ecommerce seo?
We'll audit where you stand today and give you a fixed price with a clear scope. No retainers you can't leave, no reports you can't read.
- Cumbria-based team
- Transparent monthly reporting
- No long lock-in contracts
- AI search visibility included
Tell us about your business
No obligation, no jargon. We'll show you exactly where you rank today.