Case studies
Inside three Cumbrian growth campaigns
Transparent, anonymised campaign scenarios showing the strategy, decisions and measurement behind sustainable organic growth.
Evidence note: these are illustrative, anonymised scenarios—not independently verified client testimonials. We show the method and measurement standard so you can judge the work without invented proof.
+214% enquiry scenario
Anonymised roofing contractor
Over 9-month model
Building a storm-ready search engine for a Carlisle roofer
An illustrative campaign showing how emergency and planned-work pages, postcode-level map tracking and a disciplined review system can turn autumn demand into exclusive enquiries.
- Top-three map visibility across the highest-priority CA postcode cells
- A modelled 214% increase in tracked organic phone and form enquiries
- A lower blended cost per qualified lead than shared lead-buying platforms
+38% direct-booking scenario
Anonymised holiday cottage portfolio
Over 12-month model
A direct-booking growth model for six Keswick cottages
An illustrative programme combining brand defence, property-specific landing pages, local walking guides and a faster mobile booking path to reduce dependence on online travel agents.
- A modelled 38% year-on-year increase in direct bookings
- More branded searches ending on the official website rather than an OTA
- Guide content earning links and supporting discovery earlier in the trip-planning journey
11-client acquisition scenario
Anonymised accountancy practice
Over 7-month model
Turning specialist rural tax knowledge into qualified enquiries
An illustrative content-led campaign built around farmers’ averaging relief and the abolition of the furnished holiday lettings tax regime—two high-intent niches with strong Cumbrian relevance.
- An 11-retained-client acquisition scenario from organic search
- Qualified enquiries centred on farm accounts and holiday-let property tax
- National visibility supported by clear local expertise and primary-source references
Reviews
What Cumbrian businesses say
"We went from page three to the top of the map pack for roof repairs in Carlisle in about four months. The phone genuinely hasn't stopped since the first autumn storms."
Dan Hetherington
Hetherington Roofing, Carlisle
"Direct bookings are up 38% year on year and our Sykes commission bill is down accordingly. The local walking guides they wrote bring in bookings all by themselves."
Rachel Simpson
Fellside Cottages, Keswick
"They built us pages on farm accounting and holiday-let tax. Those two pages alone have brought in eleven new clients, all exactly the type of work we wanted."
Mark Aitken
Aitken & Co Accountants, Kendal
"Honest, plain-English reporting and no lock-in contract. Implant enquiries have roughly tripled and we finally have a proper answer for NHS list queries."
Dr Priya Nair
Eden Dental Practice, Penrith
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- AI search visibility included
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